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After I graduated, my original plan was to pursue a career as a graphic designer. That was about 8 years ago. Since then, the creative industry has undergone significant changes, particularly with the rise of AI, the evolution of social media branding and strategies, user-generated content (UGC), and the emergence of roles like content creator and user experience designer (UED). Graphic design seems to have become just one component of a broader spectrum.
They say preparation is half the work, and from my experience, I can confirm this. Several years ago, I already completed basic administrative tasks like registering as a freelancer, creating a bookkeeping template, and learning how to handle VAT. The question that came to my mind is, how am I supposed to attract clients? How do I convince clients that I am the creative solution they're looking for?
For several years, I've embraced the life of a versatile freelancer, a journey filled with its share of highs and lows. Along the way, I've also engaged in conventional employment to meet my monthly expenses. However, this diversion consumed valuable time and energy, making it challenging to fully pursue my true passion: expressing creativity across various domains.
